About Us

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Our Philosophy

If you think we’re a just staffing agency, then you’ve misunderstood. We stand for reconnecting people through the power of face-to-face engagement.

We are a multi award-winning agency who can support you worldwide to truly connect with your target audience and create unique, captivating and memorable exhibition experiences.

Since 2007, we have staffed and managed over 3000 projects in over 100 cities across 53 countries. We have gained our experience across major international exhibitions including CES, Mobile World Congress, Drupa, FESPA, IBC, NAB, Gulfood, Arab Health, Pharmapack, Big 5, ICE Totally Gaming and many more.

It’s this body of extensive experience that has shaped the development of our unique exhibiting success formula.

The Five E’s of Face to Face Engagement

Our proven philosophy to guarantee exhibition success.

1 – Endgame

Your endgame is our starting point. We work with you to develop your event objectives – like brand exposure, engagement or leads – and core KPIs. Real-time analytics will be used to monitor our performance throughout the exhibition so we can adapt our execution and achieve your objectives.

2 – Empathy

When hundreds of exhibitors are battling for attention, you need to know who your ideal customers are and why they should do business with you. We’ll help you develop a result-focused, face-to-face engagement strategy aimed at attracting your ideal customers to your booth, capturing their interest and delivering against your KPIs.

3 – Education

Exhibiting is an exercise in marketing, not sales. Your booth experience should captivate visitors, educate them on your business and leave them longing for more. Our goal is to generate a burning interest in your business so prospects contact you after the show.

4 – Emotion

By combining our team’s extensive communication expertise with intimate knowledge of your audience’s buying motivators, we’ll use emotion to create a genuine connection with your ideal customers. Producing a memorable experience that resonates with your booth visitors.

5 – Energy

Positive energy pulls people towards your booth. By creating a buzz, our team of expo specialists will attract large numbers of people to your stand where they can build a connection and give you a clear process and momentum with the post-show follow up process.

Our Team

Lee Ali

Founder & Managing Director

Jessica Sixsmith

Account Manager

We only work with clients where we believe we can add real value. We understand that we’re not for everyone and that’s fine. We choose clients who understand that delivering excellent results requires a solid strategy, a collaborative relationship, and time to build the perfect exhibition team.

The best time to engage with us is usually four to six weeks ahead of your exhibition. This lead time means you’ll be able to choose from the best of our elite team of over 2500 global exhibition professionals and make sure your strategy is fine-tuned to deliver success.

Learn more about working with Expo Stars.