About Us

The Five E’s of Face to Face Engagement

Our proven philosophy to guarantee exhibition success.

1 – Endgame

Your endgame is our starting point. We work with you to develop your event objectives – like brand exposure, engagement or leads – and core KPIs. Real-time analytics will be used to monitor our performance throughout the exhibition so we can adapt our execution and achieve your objectives.

2 – Empathy

When hundreds of exhibitors are battling for attention, you need to know who your ideal customers are and why they should do business with you. We’ll help you develop a result-focused, face-to-face engagement strategy aimed at attracting your ideal customers to your booth, capturing their interest and delivering against your KPIs.

3 – Education

Exhibiting is an exercise in marketing, not sales. Your booth experience should captivate visitors, educate them on your business and leave them longing for more. Our goal is to generate a burning interest in your business so prospects contact you after the show.

4 – Emotion

By combining our team’s extensive communication expertise with intimate knowledge of your audience’s buying motivators, we’ll use emotion to create a genuine connection with your ideal customers. Producing a memorable experience that resonates with your booth visitors.

5 – Energy

Positive energy pulls people towards your booth. By creating a buzz, our team of expo specialists will attract large numbers of people to your stand where they can build a connection and give you a clear process and momentum with the post-show follow up process.

We only work with clients where we believe we can add real value. We understand that we’re not for everyone and that’s fine. We choose clients who understand that delivering excellent results requires a solid strategy, a collaborative relationship, and time to build the perfect exhibition team.

The best time to engage with us is usually four to six weeks ahead of your exhibition. This lead time means you’ll be able to choose from the best of our elite team of over 2500 global exhibition professionals and make sure your strategy is fine-tuned to deliver success.

Learn more about working with Expo Stars.

In an industry that is notoriously wasteful, Expo Stars are eager to lead the way in setting better ways for the trade show industry.

The COVID-19 pandemic helped to highlight to us that we must continue to challenge and innovate to find better ways to balance our needs with the needs of the planet. That’s why we’re taking action. We plan to do this in the following ways:

Donating $15.00 for every promotional talent booked on a project

For every assignment we undertake with our clients from 1st Sept 2021, we will donate $15.00 USD for every promotional talent hired to work on the project to a charity or good cause. We’ll donate on a quarterly basis so that our community can see the positive impact they are having by choosing to work with Expo Stars for all their trade show engagement needs.

Offering better alternatives to the exhibition industry

How big is your business’ carbon footprint? Do you jet people across the globe to participate in events – along with all the supplies too? Have you considered whether there are better alternatives – for your business, people and the environment?

Expo Stars offers remote exhibiting which puts the power back into the local community. We utilize local suppliers – such as our promotional talent who are experts in face-to-face engagement – they will act as your boots on the ground and promote your business for you.
We also offer interactive lead-engagement tools that you can use to reduce paper waste and boost your success. Provide memorable and fun experiences that will engage and educate your target audience and convert them into qualified prospects. These unique tools can be used at live events as well as hybrid and virtual events and webinars.
Finally, it’s important to offer your people better alternatives too: to progress, develop and grow. That’s why we share our learnings with our community – through training opportunities, free tools, and a knowledge hub full of relevant insight and advice.

Why do we do it? It’s less wasteful, more effective and helps our industry to excel. If you want to focus on your business and lean on expertise that will generate great leads, get in touch to see if we could be the right partner for you, or explore more about our end-to-end exhibition services here.