Exhibiting your business at a trade show is one of the most personal and potentially successful forms of marketing there is. Nothing beats word of mouth, and one of the best ways to do that is by getting out there and meeting and greeting attendees at an exhibition. Not just locally but internationally too, which… [Read More]
For January 2018 we are proud to announce that our Expo Star of the Month award goes to all our fantastic team at the Kitchen and Bath Industry Show in Orlando. The winners are Margo, Nadia, Elizabete, Melissa, Suzie, Lees and Daniela. Notable mentions also go to our team at CES 2018 in Las Vegas … [Read More]
Working with a promotional staffing specialist brings with it many advantages when you’re looking to exhibit at a trade show. One of the most important is that the people they provide work incredibly hard to learn about the company, the products and its services to give the best impression possible when they represent the business… [Read More]
When it comes to the IT industry, it’s fair to assume that professionals within the sector know what they like and have a deep knowledge of the market. It’s an industry where information is key; how can exhibitors get that across to attendees from their trade show booth, then, without boring them or alienating them?
When exhibiting, the people at the front and centre of your trade show booth are effectively the face of your business. They represent you, your company, its interests, know everything about your products and services, and are there to answer any and every question people may have.
What’s the most important thing for you when it comes to trade show marketing? It’s, obviously, a chance to interact with customers and potential B2B contacts, but how do you define success when you’ve finished and it’s time to head home?