When it comes to exhibiting, you could have an all-singing and dancing stand that has attendees lining up for miles, who are dying to give you their contact details. However, if your engagement techniques, during your exhibition, are sub-par and your follow-up process is you just handing it to your account management or sales team… [Read More]
Don begins an interview by sharing his new book Transforming Public Speaking with Clown Presence. The inspiration to write this book came during the pandemic when the exhibition industry shifted to a virtual trade show experience. During that time, he realised that his public speaking courses had a lot of clown types of training, and… [Read More]
Your next trade show is coming up, and you’ve planned every detail. You’ve got a well-thought-out strategy, your attendee journey is on point and follow up process, and you’ve got your KPI measurement nailed down. However, all of this doesn’t matter without a carefully selected team of trained booth staff who know how to engage,… [Read More]
