What’s the most stressful job in the world? If your answer has ‘trade show’ anywhere in the title then you’re onto something…
A big industry trade show is happening overseas and you’ve been invited. You’ve managed to secure an excellent spot to set up your exhibition space and are raring to go.
Working as professional promotional staff can be an incredibly rewarding career for people with an interest in delivering creative marketing solutions whilst building serious professional relationships.
It’s amazing how many business owners, managers and others working in a professional B2B capacity think that it’s near impossible to measure ROI at a trade show.
Research is underlining what a lot of brands already know: there are huge benefits to be had from a successful trade show appearance. This is particularly the case for brands that want to generate new leads and build relationships with targeted prospects on a face-to-face basis.
Trade show marketing is not only a fantastic way for companies to meet new prospects and generate leads. It’s also one of the best ways for marketers to meet again with prospects they’ve already done business with, and cement professional relationships in the long-term.