Trust is key to a successful trade show. Trust in your staff’s ability to attract and convert potential prospects; trust in your company’s offering and messaging; and trust in your ability to manage all the various elements that contribute to a successful exhibition. For some marketing managers working to a tight budget, trusting in themselves and… [Read More]
Marketing is becoming more sophisticated than ever thanks to the internet. The right strategy allows businesses large and small to see exactly where site visitors are spending their time online, allowing them to create bespoke campaigns that can increase the quantity and quality of leads. So, can you achieve the same level of analysis at… [Read More]
The 52nd Paris Air Show – the oldest and largest aviation trade show in the world – went live at the end of June 2017, with hundreds of millions of pounds’ worth of deals expected over the six-day event. As trade shows go, there are very few events that can rival the Paris Air Show in terms… [Read More]
An effective trade show marketing strategy goes far beyond simply having a big booth, attractive graphics and a solid sales script. Having the right plan in place that your team understands and that attracts targeted attendees is crucial to improving a company’s profitability and overall productivity.
It’s worth investing in experienced and qualified trade show staffing to really make an impact at an exhibition, make instant connections with potential leads and achieve a good return on investment. However, some companies are still convinced they can make a real impact with branded giveaways and competition prizes. Here’s our take on the subject.
The award for the Expo Star of the Month for April goes to Sylvie from Belgium for her amazing tradeshow lead generation work at the Seafood Expo in Brussels. Special mentions also go to the Expo Stars promotion staff working at the Anti-Aging Medicine Congress in Monaco, Sport & Fitness Expo in Boston, AAN in… [Read More]