Trade Shows are a huge opportunity for developing your business, however, without the right metrics in place, understanding the true value that trade shows can bring to your company becomes a daunting task. Understanding how to measure your trade show performance is crucial for optimizing your return on investment and refining your strategies for future… [Read More]
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Trade shows play a pivotal role in assisting businesses to achieve their goals. Whether it’s showcasing new products, networking with prospects, or increasing brand visibility, exhibitions are instrumental in accomplishing these objectives. Besides the flashy booths and large LED screens, the one vital element that often determines exhibiting success is proactive attendee engagement. The ability… [Read More]
In 2024, the B2B trade show market is set to regress almost back to normal after a tough few years following the pandemic. With this being a huge milestone for the trade show industry, it means that developing the perfect strategy is crucial for exhibition success in 2024. This year we are expected to see… [Read More]
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Sync, a technology solution provider for education and public sectors, faced complicated trade show challenges. Our Trade Show Engagement Optimisation...
New to managing your company's exhibitions? You're not alone: According to Freeman Events Research Report 2023, 60% of post-COVID corporate...
Stepping into a vibrant exhibition hall is like entering a world of innovation and captivating displays. However, behind every successful...
Are you gearing up for your next big exhibition? As you plan your strategy and booth design, remember that your...
Job Specification: Account Manager for Global Exhibition Company Position: Account Manager Company: Expo Stars Interactive Ltd Location: Central Manchester...
Body language is a powerful form of communication that can be used to great effect at trade shows and exhibitions....
Event Tech Live (ETL) and Event Sustainability Live (ESL) will run an exhibitor masterclass with trade show performance agency Expo...
Lee Ali, Director of Expo Stars, recently returned from a successful Southeast Asia tour. From Singapore, Phuket, Kuala Lumpur, Vietnam...