The fifth part of our new monthly 6-part LinkedIn Live series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd. In this episode, Dan and Lee deep dive into the 5th element of the TEO Strategy, Your Follow Up. ‍There are some scary statistics out there that state that as much… [Read More]

The fifth and final element of the Tradeshow Engagement Optimisation (T.E.O.) Framework focuses on Your Follow Up. Arguably the most important element, this element should get you thinking about the first step post-exhibit for your audience to re-engage with you and make you assess the key stages of your follow-up process. This includes what departments… [Read More]

When exhibiting, it’s important to learn each time. If you continuously do the same thing repeatedly when exhibiting and expect different results then you need to ask yourself, are you actually improving your exhibiting techniques? The importance of vetting your key performance indicators (KPIs) is the difference between learning from your past exhibitions and not…. [Read More]