Guest blog by Kellie Noon – Director, Onno Training How would you describe a stapler? I remember spending 5 excruciating minutes trying to buy one in Spain when I started at university. I’d walked into a beautiful old shop where everything was behind a counter and you couldn’t actually pick up the products yourself, so… [Read More]
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95% of purchasing decisions are driven by unconscious urges, the biggest of which is emotion, according to Harvard professor Gerald Zaltman. That’s why the best performing exhibitors are the ones that connect emotionally and empathetically with their target audience. Too many exhibitors fail to reach their goals because they approach the trade show process from… [Read More]
Why do most people attend exhibitions? To spend their money? To network? The actual answer is to learn, according to The International Association of Exhibitions and Events. In its second Decision to Attend Study, education was revealed to be the top driver of trade show attendance. If learning about new trends and products in their… [Read More]
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Here at Expo Stars we get to work with some outstanding businesses. They are ambitious, want to achieve the most...
We’ve teamed up with Greater Manchester Chamber of Commerce to host an event, providing insights and advice to companies that...
We were recently invited by Tech Manchester to be on their fantastic FastForward podcast to share our advice to a...
The UK’s largest event to meet white/private label goods suppliers. In recent years, there have been many different studies into...
At Expo Stars, we spend a lot of time shouting from the rooftops about how important engagement is. But how...
What a great June we had here at Expo Stars, with so many super staff performances at events worldwide. We...
For May 2019, the Expo Star of the Month award stretches a bit further afield and goes to our team...
We are delighted to announce that the award for April 2019’s Expo Star of the Month, goes to a team...