A study conducted by Freeman Exhibit Surveys (2015) stated that, on average, 46% of attendees attend only one trade show per year. This means that you need to ensure your business gets it right. For example, you wouldn’t get Greenpeace exhibiting at an arms fair, so why should your business be any different?  In this blog, we… [Read More]

On Tuesday 29 November event professional Dan Assor will be leading and hosting an 11-hour virtual event, raising essential funds for three event industry charities: EventWell, Make It Blue, and Meeting Needs. Why does it matter? Mental health-related illness affects one in three event professionals every year. Mental health services are seeing unprecedented demand and… [Read More]

Over the past couple of months, we’ve introduced you to our tried and tested Trade Show Engagement Optimisation (TEO) Strategy, comprised of 5 pillars – aligning your Business Growth and Exhibition Strategies, mapping the Attendee Journey, upskilling your Booth Staff, measuring KPI’s, and implementing an effective Follow-up process.  When delivering our TEO masterclasses, one of… [Read More]