Your next trade show is coming up, and you’ve planned every detail. You’ve got a well-thought-out strategy, your attendee journey is on point and follow up process, and you’ve got your KPI measurement nailed down. However, all of this doesn’t matter without a carefully selected team of trained booth staff who know how to engage,… [Read More]
When it comes down to the bare bones of it, what does your business do for its customers? It solves any of the problems they may have or face. The same goes from an exhibiting perspective. Your business is there to serve a purpose. But how do you get in front of the right people… [Read More]
A study conducted by Freeman Exhibit Surveys (2015) stated that, on average, 46% of attendees attend only one trade show per year. This means that you need to ensure your business gets it right. For example, you wouldn’t get Greenpeace exhibiting at an arms fair, so why should your business be any different? In this blog, we… [Read More]