Trade Shows are a huge opportunity for developing your business, however, without the right metrics in place, understanding the true value that trade shows can bring to your company becomes a daunting task. Understanding how to measure your trade show performance is crucial for optimizing your return on investment and refining your strategies for future… [Read More]
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Trade shows play a pivotal role in assisting businesses to achieve their goals. Whether it’s showcasing new products, networking with prospects, or increasing brand visibility, exhibitions are instrumental in accomplishing these objectives. Besides the flashy booths and large LED screens, the one vital element that often determines exhibiting success is proactive attendee engagement. The ability… [Read More]
In 2024, the B2B trade show market is set to regress almost back to normal after a tough few years following the pandemic. With this being a huge milestone for the trade show industry, it means that developing the perfect strategy is crucial for exhibition success in 2024. This year we are expected to see… [Read More]
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In our first episode of ‘In Conversation With...’ we speak with Jemelin Artigas, veteran Expo Star, Entrepreneur and former Apprentice contestant. We...
Guest blog by Kellie Noon – Director, Onno Training How would you describe a stapler? I remember spending 5 excruciating...
95% of purchasing decisions are driven by unconscious urges, the biggest of which is emotion, according to Harvard professor Gerald...
Why do most people attend exhibitions? To spend their money? To network? The actual answer is to learn, according to...
“The only way to change someone’s mind is to connect with them from the heart.” – Rasheed Ogunlaru When you experience...
It’s a fact: positive energy attracts more attendees, negative energy keeps them away. Just imagine you’re at a restaurant and...
When preparing for your next exhibition you need a refined, results-driven master plan. One that covers all your bases to...
Our Expo Star of the month award for February 2020 goes to our awesome duo Jemelin and Fernanda for their...