NEWS ALERT: Exhibitor Live is one month away! If you haven’t started to plan for the biggest industry event of the year, now is the time (the same goes for any trade show you decide to exhibit at this season). Without preparing in advance, there’s no guarantee that your strategy… [Read More]
What does it take to be successful when exhibiting internationally? Our Founder and Managing Director, Lee Ali, was recently asked to speak on this subject for the International Exhibitions and ATA Carnets event, run by Greater Manchester Chamber of Commerce. Lee shared the most essential components of exhibiting abroad, based on his vast experience… [Read More]
Are you relying on badge scanners to measure the success of your trade show? It can seem like a solid plan. If you can hit your target number of visitors, isn’t that a sure sign of success? The truth is that badge scanning is a false economy. Discover why in… [Read More]
We were recently invited by Tech Manchester to be on their fantastic FastForward podcast to share our advice to a business looking to generate more leads at exhibitions and live marketing events. Our Founder Lee Ali joined presenter Trish Keating to share his wisdom on all things sales, marketing and… [Read More]
At Expo Stars, we spend a lot of time shouting from the rooftops about how important engagement is. But how do you measure it? Capturing leads is vital for some. But what if your objective is building awareness or delivering an exciting experience? Or what if you’re looking to test… [Read More]
Missed Exhibitor Live or want to relive the experience? Catch up on the brightest and boldest of the trade show world in our latest video from the event. Hear from our face to face engagers Expo Stars Casey and Hannah share their advice on trade show engagement techniques.