It’s a fact: positive energy attracts more attendees, negative energy keeps them away. Just imagine you’re at a restaurant and your waiter acts like he doesn’t want to be there. It completely ruins the dining experience. Worse still, this bad memory will stick in your brain, telling you to bypass… [Read More]
Update 20th May – ExhibitorLive 2020 has been postponed until February 28 – March 4, 2021. This change was made in response to public health and safety concerns related to COVID-19 and the restrictive constraints on large events. NEWS ALERT: Exhibitor Live is one month away! If you haven’t started to… [Read More]
What does it take to be successful when exhibiting internationally? Our Founder and Managing Director, Lee Ali, was recently asked to speak on this subject for the International Exhibitions and ATA Carnets event, run by Greater Manchester Chamber of Commerce. Lee shared the most essential components of exhibiting abroad, based on his vast experience… [Read More]
Are you relying on badge scanners to measure the success of your trade show? It can seem like a solid plan. If you can hit your target number of visitors, isn’t that a sure sign of success? The truth is that badge scanning is a false economy. Discover why in… [Read More]
We were recently invited by Tech Manchester to be on their fantastic FastForward podcast to share our advice to a business looking to generate more leads at exhibitions and live marketing events. Our Founder Lee Ali joined presenter Trish Keating to share his wisdom on all things sales, marketing and… [Read More]
At Expo Stars, we spend a lot of time shouting from the rooftops about how important engagement is. But how do you measure it? Capturing leads is vital for some. But what if your objective is building awareness or delivering an exciting experience? Or what if you’re looking to test… [Read More]