Guest blog by Kellie Noon – Director, Onno Training How would you describe a stapler? I remember spending 5 excruciating minutes trying to buy one in Spain when I started at university. I’d walked into a beautiful old shop where everything was behind a counter and you couldn’t actually pick… [Read More]

95% of purchasing decisions are driven by unconscious urges, the biggest of which is emotion, according to Harvard professor Gerald Zaltman. That’s why the best performing exhibitors are the ones that connect emotionally and empathetically with their target audience. Too many exhibitors fail to reach their goals because they approach… [Read More]

Why do most people attend exhibitions? To spend their money? To network? The actual answer is to learn, according to The International Association of Exhibitions and Events. In its second Decision to Attend Study, education was revealed to be the top driver of trade show attendance. If learning about new… [Read More]

“The only way to change someone’s mind is to connect with them from the heart.” – Rasheed Ogunlaru When you experience empathy for another person, and they see it in the way you relate to them, an unstoppable bond is formed. This bond is your conduit to trade show conversions. Prospects… [Read More]

It’s a fact: positive energy attracts more attendees, negative energy keeps them away. Just imagine you’re at a restaurant and your waiter acts like he doesn’t want to be there. It completely ruins the dining experience. Worse still, this bad memory will stick in your brain, telling you to bypass… [Read More]

When preparing for your next exhibition you need a refined, results-driven master plan. One that covers all your bases to give you the best possible chance of achieving your exhibiting goals. That’s where this guide comes in. Using our endgame blueprint, discover how to pick the right targets, create valuable… [Read More]