A study conducted by Freeman Exhibit Surveys (2015) stated that, on average, 46% of attendees attend only one trade show per year. This means that you need to ensure your business gets it right. For example, you wouldn’t get Greenpeace exhibiting at an arms fair, so why should your business be any… [Read More]

On Tuesday 29 November event professional Dan Assor will be leading and hosting an 11-hour virtual event, raising essential funds for three event industry charities: EventWell, Make It Blue, and Meeting Needs. Why does it matter? Mental health-related illness affects one in three event professionals every year. Mental health services… [Read More]

Over the past couple of months, we’ve introduced you to our tried and tested Trade Show Engagement Optimisation (TEO) Strategy, comprised of 5 pillars – aligning your Business Growth and Exhibition Strategies, mapping the Attendee Journey, upskilling your Booth Staff, measuring KPI’s, and implementing an effective Follow-up process.  When delivering… [Read More]

Our tried and tested TEO Framework has been developed in over 3000 exhibitions, in over 100 cities, across 53 countries. It’s our playbook for high-performance exhibitions or live marketing events and aims to give businesses the best possible chance to excel at your next exhibition.  But what are the actual… [Read More]

Trade show attendance is still not where it was pre-pandemic, and so the desire for engagement at exhibitions is at an all-time high. Despite this, booth staff is still falling into the same traps: asking the wrong questions (or none at all!) wasting time with low-quality conversations having closed off… [Read More]

A new monthly 6 part LinkedIn Live series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd 1st episode “Your Strategy” – Originally broadcast on LinkedIn Live Friday 4th March 2022. In episode one, Dan and Lee discuss some big questions surrounding strategy including: Why… [Read More]