“The only way to change someone’s mind is to connect with them from the heart.” – Rasheed Ogunlaru When you experience empathy for another person, and they see it in the way you relate to them, an unstoppable bond is formed. This bond is your conduit to trade show conversions. Prospects… [Read More]

It’s a fact: positive energy attracts more attendees, negative energy keeps them away. Just imagine you’re at a restaurant and your waiter acts like he doesn’t want to be there. It completely ruins the dining experience. Worse still, this bad memory will stick in your brain, telling you to bypass… [Read More]

When preparing for your next exhibition you need a refined, results-driven master plan. One that covers all your bases to give you the best possible chance of achieving your exhibiting goals. That’s where this guide comes in. Using our endgame blueprint, discover how to pick the right targets, create valuable… [Read More]

Earlier this year, Exhibitor Live (one of the biggest trade shows in the world for corporate event marketing) provided us with an array of innovative, interactive booth displays. Here are Lee Ali’s (founder of Expo Stars) top picks from the renowned trade show: designs and ideas fuelled by cutting-edge tech… [Read More]

If you want game-changing ideas on how to improve your trade show performance, look no further. We recently attended Exhibitor Live in Las Vegas, one of the biggest trade shows for businesses in the world. In its 31st year, the expo was bursting with amazing booths, industry pioneers and unrivalled… [Read More]

Have you ever clashed with a colleague while exhibiting at a trade show? Or felt like you’ve been misunderstood? This can happen when you’re poles apart in personality. The good news: there is a super-easy way to avoid most future conflicts. The iMA questionnaire presents you and your colleagues with… [Read More]