Trade Shows are a huge opportunity for developing your business, however, without the right metrics in place, understanding the true value that trade shows can bring to your company becomes a daunting task. Understanding how to measure your trade show performance is crucial for optimizing your return on investment and… [Read More]
Trade shows play a pivotal role in assisting businesses to achieve their goals. Whether it’s showcasing new products, networking with prospects, or increasing brand visibility, exhibitions are instrumental in accomplishing these objectives. Besides the flashy booths and large LED screens, the one vital element that often determines exhibiting success is… [Read More]
In 2024, the B2B trade show market is set to regress almost back to normal after a tough few years following the pandemic. With this being a huge milestone for the trade show industry, it means that developing the perfect strategy is crucial for exhibition success in 2024. This year… [Read More]
Sync, a technology solution provider for education and public sectors, faced complicated trade show challenges. Our Trade Show Engagement Optimisation (TEO) Workshop and staff training significantly improved their exhibition approach and skills. Leading to a 20% increase in quality leads for one of their largest events, alongside other big wins. … [Read More]
New to managing your company’s exhibitions? You’re not alone: According to Freeman Events Research Report 2023, 60% of post-COVID corporate exhibit managers are new to the industry. Building new skills can be tricky, especially if you entered the industry when in-person events were limited, leading to a lack of hands-on… [Read More]
Stepping into a vibrant exhibition hall is like entering a world of innovation and captivating displays. However, behind every successful booth is a team of dedicated professionals who play a crucial role in bringing the brand to life and driving results. The crucial role of professional booth staff Expo Stars… [Read More]