Are you gearing up for your next big exhibition? As you plan your strategy and booth design, remember that your attendees are not just passive spectators; they’re complex individuals with thoughts, emotions, and needs. Understanding what goes on in the minds of your visitors can make your exhibition a bigger… [Read More]
Lee Ali, Director of Expo Stars, recently returned from a successful Southeast Asia tour. From Singapore, Phuket, Kuala Lumpur, Vietnam and Jakarta – it was a journey that reinvigorated his love for exhibitions. In this blog, we’ll share with you some key points from his trip and a key takeaway… [Read More]
Do you want to optimise your attendee engagement and make sure they remember your brand and your products or services? If so, you need to leverage memory in your attendee journey and use strategies that help them encode, store, and retrieve information more effectively. What is memory? Memory is… [Read More]
You’ve invested a lot of time and money into preparing for your next trade show. You want to showcase your products or services to the right audience and generate leads and sales. It’s important your stand is unique, so it attracts the attention you need, matching the amount of effort… [Read More]
Creating booth experiences that stand out from the crowd should be high on your to-do list. You want to make a lasting impression which is why we urge you to appeal to your attendees’ senses and emotions and not just their logic and reason. Sensory decision-making is key to… [Read More]
We recently enjoyed a trip to the States for ExhibitorLive 23 which was both a thrilling and enjoyable experience. Our conference session journey started with Jim Gilmore’s Creating Innovative Exhibit and Event Experiences. During this two-part session, he shared a range of insights and specific tools for designing experiences that… [Read More]