Our tried and tested TEO Framework has been developed in over 3000 exhibitions, in over 100 cities, across 53 countries. It’s our playbook for high-performance exhibitions or live marketing events and aims to give businesses the best possible chance to excel at your next exhibition. But what are the actual… [Read More]
Trade show attendance is still not where it was pre-pandemic, and so the desire for engagement at exhibitions is at an all-time high. Despite this, booth staff is still falling into the same traps: asking the wrong questions (or none at all!) wasting time with low-quality conversations having closed off… [Read More]
A new monthly 6 part LinkedIn Live series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd 1st episode “Your Strategy” – Originally broadcast on LinkedIn Live Friday 4th March 2022. In episode one, Dan and Lee discuss some big questions surrounding strategy including: Why… [Read More]
Preparing for an exhibition can be a daunting challenge. After all, it is a very expensive marketing exercise, and you only get one shot at it over a few days. You have no other option but to get it right every time. In this blog, we want to share… [Read More]
If it’s cold outside and you have the choice of two jackets, a lightweight jacket or a warm parka coat, which do you choose? Both are jackets, designed to be an external layer but quite clearly one is more equipped than the other. It’s a case of determining which is… [Read More]
In our 9th episode of In Conversation with Expo Stars… we speak to Aidan Kearney, behavioural scientist and psychologist on how the mind works in the engagement process. Aidan begins by sharing his thoughts on how the Covid Pandemic has impacted us all on a psychological level, from staring at empty supermarket shelves to Zoom fatigue. We look out… [Read More]