In our third interview with a trailblazing exhibition expert, we gain a fresh perspective on the current expo climate and which strategies are king when it comes to improving lead capture. Who is Tim Schmidt-Lange? As head of conference and event management at Merz Aesthetics, Tim Schmidt-Lange spearheads the corporation’s… [Read More]
It’s round two for Minute on the Clock, as we unlock Alejandra Pardo’s treasure chest of exhibiting wisdom. Read on to discover Pardo’s role in the exhibiting world and the tips and tricks she offers for ambitious business owners looking to conquer their next trade show. Who is Alejandra Pardo? … [Read More]
Exhibiting can be a complex beast, especially when you’re a rookie. How do I get my stand noticed? Attract prospects? Capture as many leads as I can? We give you the answers from the most successful exhibition leaders in the industry. In this post, we offer sparks of wisdom from… [Read More]