In our sixth episode, we are in conversation with Ken Newman, founder, and CEO of Magnet Productions. Ken Newman and his company, Magnet Productions, have been developing live trade show presentations, producing online events, live broadcasts, and sales training programs for over 25 years. High Tech, Retail Banking, Consumer Electronics,… [Read More]
Exhibiting can be a complex beast, especially when you’re a rookie. How do I get my stand noticed? Attract prospects? Capture as many leads as I can? We give you the answers from the most successful exhibition leaders in the industry. In this post, we offer sparks of wisdom from… [Read More]
According to research, 85% of an exhibitor’s success hinges on the performance of its booth staff. 80% of what attendees remember most about a trade show presence is their interaction with the company’s representatives. Face-to-face engagement with your trade show staff is critical to get right. Making an excellent first… [Read More]
When it comes to promoting your business at a trade show, more often than not the quality of the promotional staff you have representing you on the show floor will be the difference between turning an interested prospect into somebody that will want to work alongside your company in the… [Read More]
Working as professional promotional staff can be an incredibly rewarding career for people with an interest in delivering creative marketing solutions whilst building serious professional relationships.