The Talent of Expo Stars: Your Gateway to Exhibiting Success
Stepping into a vibrant exhibition hall is like entering a world of innovation and captivating displays. However, behind every successful booth is a team…
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Emotion – Delivering Exceptional Experiences at Tradeshows
95% of purchasing decisions are driven by unconscious urges, the biggest of which is emotion, according to Harvard professor Gerald Zaltman. That’s why the…
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Education – Giving Attendees What They Want
Why do most people attend exhibitions? To spend their money? To network? The actual answer is to learn, according to The International Association of…
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Empathy – The Key to Understanding Your Target Audience
“The only way to change someone’s mind is to connect with them from the heart.” – Rasheed Ogunlaru When you experience empathy for another person,…
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8 Tips on Creating Energy in Your Exhibition Team
It’s a fact: positive energy attracts more attendees, negative energy keeps them away. Just imagine you’re at a restaurant and your waiter acts like…
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What’s It Like to Work With Expo Stars?
Here at Expo Stars we get to work with some outstanding businesses. They are ambitious, want to achieve the most from their trade shows,…
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The End is Nigh for Booth Babes
Should modern trade shows include “booth babes”? We were recently asked to comment on this topic by the BBC. Their report covered the controversy surrounding…
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The Challenging World of the Exhibition Organiser
Would you rather swim in shark-infested waters or run an exhibition where 99 things could go wrong? As an exhibition organiser, we bet you’ve had…
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Exploring the Power of iMA
Have you ever clashed with a colleague while exhibiting at a trade show? Or felt like you’ve been misunderstood? This can happen when you’re…
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Your Guide to Exhibiting in Dubai
Dubai is an ultra-modern city brimming with lavish shopping malls, once-in-a-lifetime experiences and technological wonders. It’s also an incredible place to do business –…
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A Minute on the Clock With John Blaskey
Exhibiting can be a complex beast, especially when you’re a rookie. How do I get my stand noticed? Attract prospects? Capture as many leads…
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7 Ways to Avoid Bad Trade Show Etiquette
It’s a fact: we’re human. Sometimes we do the wrong thing. What’s worth ruminating over? Bad behaviour from your trade show team that you…
