95% of purchasing decisions are driven by unconscious urges, the biggest of which is emotion, according to Harvard professor Gerald Zaltman. That’s why the best performing exhibitors are the ones that connect emotionally and empathetically with their target audience. Too many exhibitors fail to reach their goals because they approach… [Read More]

Why do most people attend exhibitions? To spend their money? To network? The actual answer is to learn, according to The International Association of Exhibitions and Events. In its second Decision to Attend Study, education was revealed to be the top driver of trade show attendance. If learning about new… [Read More]

“The only way to change someone’s mind is to connect with them from the heart.” – Rasheed Ogunlaru When you experience empathy for another person, and they see it in the way you relate to them, an unstoppable bond is formed. This bond is your conduit to trade show conversions. Prospects… [Read More]

It’s a fact: positive energy attracts more attendees, negative energy keeps them away. Just imagine you’re at a restaurant and your waiter acts like he doesn’t want to be there. It completely ruins the dining experience. Worse still, this bad memory will stick in your brain, telling you to bypass… [Read More]

Here at Expo Stars we get to work with some outstanding businesses. They are ambitious, want to achieve the most from their trade shows, and we get a kick out of helping them smash their targets. Prospective businesses often ask us: “How do you make sure your strategy is on… [Read More]

Should modern trade shows include “booth babes”? We were recently asked to comment on this topic by the BBC.   Their report covered the controversy surrounding booth babes at the Business Show 2019 in London. It featured comments from various individuals (trade show attendees and exhibition organisers) who vocalised their concerns about this bygone practise, including… [Read More]