According to research, 85% of an exhibitor’s success hinges on the performance of its booth staff. 80% of what attendees remember most about a trade show presence is their interaction with the company’s representatives. Face-to-face engagement with your trade show staff is critical to get right. Making an excellent first… [Read More]
Exhibiting your business at a trade show is one of the most personal and potentially successful forms of marketing there is. Nothing beats word of mouth, and one of the best ways to do that is by getting out there and meeting and greeting attendees at an exhibition. Not just… [Read More]
Working with a promotional staffing specialist brings with it many advantages when you’re looking to exhibit at a trade show. One of the most important is that the people they provide work incredibly hard to learn about the company, the products and its services to give the best impression possible… [Read More]
When it comes to the IT industry, it’s fair to assume that professionals within the sector know what they like and have a deep knowledge of the market. It’s an industry where information is key; how can exhibitors get that across to attendees from their trade show booth, then, without… [Read More]
When exhibiting, the people at the front and centre of your trade show booth are effectively the face of your business. They represent you, your company, its interests, know everything about your products and services, and are there to answer any and every question people may have.
Expo Star of the Month December 2017 – Abby, Interpreter, Engager, Product Demonstrator – Shenzen China To round off a year of exceptional talent here at Expo Stars our final Expo Star of the Month Award for December goes to Abby for her hard work at WSPID 2017. The 10th… [Read More]