When exhibiting, the people at the front and centre of your trade show booth are effectively the face of your business. They represent you, your company, its interests, know everything about your products and services, and are there to answer any and every question people may have.
Expo Star of the Month December 2017 – Abby, Interpreter, Engager, Product Demonstrator – Shenzen China To round off a year of exceptional talent here at Expo Stars our final Expo Star of the Month Award for December goes to Abby for her hard work at WSPID 2017. The 10th… [Read More]
Expo Star of the Month Nov 2017 – Catherine, Manchester We are proud to announce that our Expo Star of the month award for November goes to Catherine in our beautiful home city of Manchester for her outstanding performance at the Manchester Public Sector Show. The Manchester Public Sector Show… [Read More]
There are so many different reasons why marketing professionals and brand owners commission a trade show booth whenever an industry event rolls around. They may want to showcase some new and existing products at an event to attract attention. They may want to attract new leads to their trade show… [Read More]
There have been some pretty ugly stories in the press over the course of 2017 regarding sexism in certain fields, most notably in the technology sector. Though tech giants including Google have found themselves having to defend their equality policies this year, they insist progress is being made whilst also… [Read More]
Are your trade show booth staff really engaging your prospects? As the exhibitions industry continues to evolve, companies are under pressure to adapt their offerings and keep up with the competition. So, can your booth staff meet new unique needs of trade show attendees? Do trade shows still work in… [Read More]