It’s a lot of exhibitors’ worst nightmare. They’re heading to a trade show abroad when, at the last minute, a key member of the sales team falls ill. There’s no time to find a replacement with the sheer experience and sales know-how they have. They’ve also been to that region… [Read More]

Booth staff are the face of your company at every exhibition, acting as the first point of contact to greet and nurture potential leads and introduce them to the right person on the team on the day. They also do more technical work behind the scenes, too. Good exhibition booth… [Read More]

Is there any tougher job in the world than being a trade show booth hostess? It’s certainly up there, especially with a recent post by TechCrunch highlighting the negative perceptions that so many women in the trade have to face each and every day.

A big industry trade show is happening overseas and you’ve been invited. You’ve managed to secure an excellent spot to set up your exhibition space and are raring to go.

Working as professional promotional staff can be an incredibly rewarding career for people with an interest in delivering creative marketing solutions whilst building serious professional relationships.

Research is underlining what a lot of brands already know: there are huge benefits to be had from a successful trade show appearance. This is particularly the case for brands that want to generate new leads and build relationships with targeted prospects on a face-to-face basis.