In your mind, what is the most effective approach for a trade show? Calm and collected, short and sweet or a hard sell? The truth is there are so many different approaches to consider, and the same one strategy won’t work for every business at every exhibit.

Sales and marketing professionals know what an incredible opportunity exhibiting at a trade show can represent. Even for those brands that exhibit on a regular basis and know the trade circuit well, each and every exhibition provides a unique opportunity to make connections with brand new prospects and build strong… [Read More]

There’s a reason why good trade show staffing is so important and such a wise investment. Not much is more frustrating to a marketing manager than seeing an unengaged, disinterested team member representing the brand at an event.

Companies with serious growth ambitions know that attending a trade show isn’t just a chance to show their face. Done right, it’s a measurable marketing opportunity that gives them the chance to build serious long-term relationships with a highly-targeted audience and get ahead of the competition. For a successful show… [Read More]

Trust is key to a successful trade show. Trust in your staff’s ability to attract and convert potential prospects; trust in your company’s offering and messaging; and trust in your ability to manage all the various elements that contribute to a successful exhibition. For some marketing managers working to a tight… [Read More]

The 52nd Paris Air Show – the oldest and largest aviation trade show in the world – went live at the end of June 2017, with hundreds of millions of pounds’ worth of deals expected over the six-day event. As trade shows go, there are very few events that can rival… [Read More]