Sales and marketing professionals know what an incredible opportunity exhibiting at a trade show can represent. Even for those brands that exhibit on a regular basis and know the trade circuit well, each and every exhibition provides a unique opportunity to make connections with brand new prospects and build strong… [Read More]

There’s a reason why good trade show staffing is so important and such a wise investment. Not much is more frustrating to a marketing manager than seeing an unengaged, disinterested team member representing the brand at an event.

Companies with serious growth ambitions know that attending a trade show isn’t just a chance to show their face. Done right, it’s a measurable marketing opportunity that gives them the chance to build serious long-term relationships with a highly-targeted audience and get ahead of the competition. For a successful show… [Read More]

Trust is key to a successful trade show. Trust in your staff’s ability to attract and convert potential prospects; trust in your company’s offering and messaging; and trust in your ability to manage all the various elements that contribute to a successful exhibition. For some marketing managers working to a tight… [Read More]

The 52nd Paris Air Show – the oldest and largest aviation trade show in the world – went live at the end of June 2017, with hundreds of millions of pounds’ worth of deals expected over the six-day event. As trade shows go, there are very few events that can rival… [Read More]