Guest blog by Kellie Noon – Director, Onno Training How would you describe a stapler? I remember spending 5 excruciating minutes trying to buy one in Spain when I started at university. I’d walked into a beautiful old shop where everything was behind a counter and you couldn’t actually pick… [Read More]

95% of purchasing decisions are driven by unconscious urges, the biggest of which is emotion, according to Harvard professor Gerald Zaltman. That’s why the best performing exhibitors are the ones that connect emotionally and empathetically with their target audience. Too many exhibitors fail to reach their goals because they approach… [Read More]

Why do most people attend exhibitions? To spend their money? To network? The actual answer is to learn, according to The International Association of Exhibitions and Events. In its second Decision to Attend Study, education was revealed to be the top driver of trade show attendance. If learning about new… [Read More]

“The only way to change someone’s mind is to connect with them from the heart.” – Rasheed Ogunlaru When you experience empathy for another person, and they see it in the way you relate to them, an unstoppable bond is formed. This bond is your conduit to trade show conversions. Prospects… [Read More]

Update 20th May – ExhibitorLive 2020 has been postponed until February 28 – March 4, 2021. This change was made in response to public health and safety concerns related to COVID-19 and the restrictive constraints on large events. NEWS ALERT: Exhibitor Live is one month away! If you haven’t started to… [Read More]

Are you relying on badge scanners to measure the success of your trade show? It can seem like a solid plan. If you can hit your target number of visitors, isn’t that a sure sign of success? The truth is that badge scanning is a false economy. Discover why in… [Read More]