The trade show marketing sphere was an interesting place to be this year. So many changes are taking place in the industry over a short period of time thanks in part to greater connectivity offered by the internet and more interactive technology in the form of apps, VR and more…. [Read More]
We often talk to clients who know they should be exhibiting, but are unaware of precisely what they should be focused on. In this blog, we look at the biggest goals and challenges faced by exhibitors, and how the right trade show marketing agency can help. Exhibition stand supplier Display… [Read More]
So, you’re finally ready to take your company to new heights by exhibiting at a respected, international trade show. The chance is there to mingle with some hard-hitters in your industry, attract new leads that will help take you to the next level and – if all goes to plan… [Read More]
It’s a lot of exhibitors’ worst nightmare. They’re heading to a trade show abroad when, at the last minute, a key member of the sales team falls ill. There’s no time to find a replacement with the sheer experience and sales know-how they have. They’ve also been to that region… [Read More]
What’s the most stressful job in the world? If your answer has ‘trade show’ anywhere in the title then you’re onto something…
It’s amazing how many business owners, managers and others working in a professional B2B capacity think that it’s near impossible to measure ROI at a trade show.