There’s really nothing like trade show lead generation. Word of mouth is still the most important marketing tool at your disposal. Better yet, it’s free! What’s better than most word of mouth, though? Spreading a fantastic message in a busy, targeted public arena.
Marketing is becoming more sophisticated than ever thanks to the internet. The right strategy allows businesses large and small to see exactly where site visitors are spending their time online, allowing them to create bespoke campaigns that can increase the quantity and quality of leads. So, can you achieve the… [Read More]
An effective trade show marketing strategy goes far beyond simply having a big booth, attractive graphics and a solid sales script. Having the right plan in place that your team understands and that attracts targeted attendees is crucial to improving a company’s profitability and overall productivity.
It’s worth investing in experienced and qualified trade show staffing to really make an impact at an exhibition, make instant connections with potential leads and achieve a good return on investment. However, some companies are still convinced they can make a real impact with branded giveaways and competition prizes. Here’s… [Read More]
The quality and nature of the marketing mix implemented at trade shows determine the success and failure of the product you are planning to exhibit. A great design of your booth is necessary but this will never be enough to increase the number of visitors at the stand. It’s all… [Read More]
Tip. 3 Create an Experience A true brand experience is a lot more than just affiliate lead generation. It means delivering a story that the visitor can share after the event, with their colleagues, family, or any other public audience. Remember that the first and foremost dialogue at tradeshows is… [Read More]