So, you’re ready to take your business back out into the world of exhibiting. But what exactly are your reasons? Do you want to generate more leads for your business? Are you looking to raise awareness of a new product or service? Or is your local exhibition centre offering half-price… [Read More]

The fifth part of our new monthly 6-part LinkedIn Live series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd. In this episode, Dan and Lee deep dive into the 5th element of the TEO Strategy, Your Follow Up. ‍There are some scary statistics out there… [Read More]

The fifth and final element of the Trade Show Engagement Optimisation (TEO) Framework focuses on Your Follow Up. Arguably the most important element, this element should get you thinking about the first step post-exhibit for your audience to re-engage with you and make you assess the key stages of your… [Read More]

When exhibiting, it’s important to learn each time. If you continuously do the same thing repeatedly when exhibiting and expect different results then you need to ask yourself, are you actually improving your exhibiting techniques? The importance of vetting your key performance indicators (KPIs) is the difference between learning from… [Read More]

The fourth part of our new monthly 6-part LinkedIn Live series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd. 4th episode – “Your KPI Measurement”- Originally broadcast live on LinkedIn Tuesday 14th June 2022 In this episode, Dan and Lee deep dive into the 4th… [Read More]

The third part of our new monthly 6-part LinkedIn Live series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd. 3rd episode – “Your Booth Staff” – Originally broadcast live into LinkedIn Friday 6th May 2022. In this episode, Dan and Lee cover important questions on… [Read More]