The capital of Germany dates from the 13th century, divided during the Cold War, but reunited again in 1989, this city is a major center of politics, culture, media, and science. Despite the devastation wreaked upon it in WWII and the following decades with the infamous Berlin Wall, the city has been rebuilt in such a way that celebrates its successes whilst acknowledging a dark history.
Why exhibit there
Because Germany has been resilient with an economy which has seen steady growth and relative stability, whilst the rest of Europe has certainly had its problems in recent years.
Getting there
There are two main airports in the city: Berlin Tegel (TXL), located in the northwest and Berlin Schoenefeld (SXF), located in the southeast. Both are accessible with the public transport system very easily.
Restrictions on what you can bring into the country
There are the usual restrictions plus a few extras: no instruments of torture, no dangerous dogs, you’re not allowed to move stolen works of art nor are you allowed conflict or blood diamonds.
Top hotels
Main exhibition centres
Exhibitions we have supported
Services we provide
- Booth Host/Hostess
- Lead Generator
- Crowd Gatherer
- Product Demonstrator
- EMCEE
- Hospitality Staff
- Brand Ambassador
- Engager
- Interpreter/Translator
- Team Leaders
- Event Managers
Key tourist hotspots
Despite its dark past, Berlin is now noted for its cultural flair, and there is so much to see and do, trying to fit it all in will be a tight squeeze. Hotspots not to miss include:
- The Brandenburg Gate. Once a symbol of a divided nation and now a symbol of unity and peace.
- The Berlin Wall Memorial and Checkpoint Charlie. Today, only small stretches of this graffiti-covered travesty remain, including a 1.4 kilometer stretch preserved as part of the Berlin Wall Memorial.
Where to eat
- Rutz Restaurant & Weinbar - This two-Michelin-starred restaurant offers refined fish and meat dishes (pike caviar, goose liver, pork chin) matched to wines from one of the city’s best cellars.
- Grill Royal - Enjoy a steak here, which range from Argentine and Australian to German and French. Or tuck into the Claire oysters, herbed veal chop or ravioli, all are equally top-notch.
Bonus round
- Local currency is the Euro.
- Language is German, although most people also speak English.
- Visa - if you’re from within the EU you don’t need one, outwith the EU you’ll have to check the list.
- Plug sockets are the two prong European type.
- There are no real cultural sensitivities so to speak, but advice for conducting business meetings:
- When meeting Germans for the first time in a business context, short and firm handshakes are the norm.
- Make sure you maintain eye contact throughout.
- Titles and qualifications are held in high regard, so if someone does have a doctorate or a degree, make sure you refer to them as doctor or whatever their title may be.
- The more letters you can put after your name on your business card, the more impressed your German colleagues will be.