Sweden’s southern city enjoys a more temperate climate to its northern brother, Stockholm. The city has many strengths and industries which excel, including the automotive industry, information and communication technology, logistics, medical technology, environmental technology and the maritime industries.
Why exhibit there?
The Gothenburg region’s economy is among the best in the world for growth. Growth here is higher than anywhere else in Sweden, and the Gothenburg region came fifth in a comparison of 119 regions in Europe for future potential.
It’s easy to get to and from Gothenburg airport with the shuttle bus service Flygbussarna. The journey time is between 25 and 30 minutes.
Buses leave from right outside the terminal building and the final stop is the main bus station Nils Ericssonterminalen in central Gothenburg.
Restrictions on what you can bring into the country
There are no unusual restrictions about what you can’t bring into Sweden, if you are unsure, check the list.
Main exhibition venues
Exhibitions we have supported
Services we provide
- Booth Host/Hostess
- Lead Generator
- Crowd Gatherer
- Product Demonstrator
- Hospitality Staff
- Brand Ambassador
- Team Leaders
- Event Managers
Key tourist hotspots
Most recently Gothenburg has become a destination for foodies, and even though it is Sweden’s second largest city, it has quite a different offering to Stockholm.
- Liseberg Amusement Park. A Gothenburg institution, the Liseberg Amusement Park is a true family favorite. Enjoy the roller coasters, regular concerts, and a wonderful Christmas market.
- Slottsskogen. One of the best free things to do in Gothenburg is to stroll around the beautiful 338-acre Slottsskogen, a leafy park and mini-zoo right in the heart of the city.
- Koka. In the kitchen, Koka focuses on contemporary gastronomy, with many locally foraged ingredients. Try the sweet and crunchy charred white asparagus served with butter mushrooms shavings, grated egg yolk and nettle emulsion.
- Kafe Magasinet. A simple menu featuring bagels (brisket and mushroom, turkey and mango, salmon and cucumber), salads and inventive pizzas. Try the stunning vegan pizza with silky artichoke cream, topped with crispy onions, crunchy asparagus, radishes, new potatoes and dots of citrus cream.
- Local currency is Swedish Krona.
- Language is Swedish.
- If you are visiting Sweden and are a citizen of a non-EU country, you may need a visa. Check the website for further details.
- Plug sockets in Sweden are the same two pin ones that are used throughout Europe.
- There are no cultural sensitivities per se, but:
- The Swedes are generally a conservative people who avoid boasting and public self-importance.
- Swedes are unfailingly proud of their country and liberal society so avoid any negative comments about either.
- Above all, remember that there is no tolerance of sexist, racist or inappropriate jokes.
- Swedes view lateness in both social and business interactions as disrespectful.