Transform your exhibition (virtual, hybrid or live) performance with our 5 E’s of attendee engagement
You could have a salsa-dancing robot on display during an exhibition to wow your visitors. But will that alone guarantee success?
What you really need is a powerful engagement plan that provides personalised, memorable, and impactful booth experiences to help you make lasting connections, generate new leads, and resonate through the noise.
The 5 E’s of face-to-face engagement are our proven framework to deliver ROI from live events. They cover the 4 core pillars you need to accomplish a knockout exhibit performance.
Learn these smart steps and apply them to your marketing strategy to make your next live event a golden investment.
What are the 5Es?
The 5E’s of Engagement framework helps exhibitors make lasting connections, generate new leads and resonate through the noise. Learn how to refine a powerful engagement plan that provides personalised, memorable and impactful booth experiences.
Harness 5 core principles for event success
The 5 E’s of attendee engagement include: End Game, Energy, Education, Empathy and Emotion. Learn how to harness them and unlock unrivalled engagement.
Practice what we preach
Your eBook contains guidance developed through decades of sales and marketing experience, combined with powerful activities to help you implement our proven framework.
How can the 5Es transform your exhibiting performance?
The 5Es are our mantra here at Expo Stars. They have been designed over decades in the exhibitions and live event marketing industry and are the principles that guide everything we do. Why? Because getting them right guarantees exceptional attendee engagement which means more ROI for our clients.
The best place to start is often the end. Learn how to craft a results-driven master plan that will give you the best possible chance of achieving your exhibiting goals.
An unstoppable bond, established with empathy, is your conduit to conversions. Prospects trust businesses who demonstrate that they understand their struggles and anxieties – opening them up to be more receptive to their help and support.
Research determined that education is the top driver of trade show attendance. To successfully embed this into your business’ exhibition strategy, consider taking an education-based approach.
95% of purchasing decisions are driven by unconscious urges - the biggest of which is emotion. That’s why the best performing exhibitors are the ones that connect emotionally and empathetically with their target audience.
Positive energy attracts more attendees, so it’s vital to empower an energetic dynamic. Learn how to ensure your team create unstoppable momentum that will attract more attendees, hold their attention for longer and leave a lasting impression.