In our sixth episode, we are in conversation with Ken Newman, founder, and CEO of Magnet Productions.
Ken Newman and his company, Magnet Productions, have been developing live trade show presentations, producing online events, live broadcasts, and sales training programs for over 25 years. High Tech, Retail Banking, Consumer Electronics, Automotive, Health Care, and other industries have used Ken to help build their trade show presence and increase sales.
Ken is a brilliant multi-talented professional – from creating full productions to delivering presentations using humour, magic, and juggling skills to communicate brand messages and values.
His clients include many leading Fortune 100 Companies, such as Brocade, Microsoft, HP, Apple, Visa International, Cisco, and Genentech. He even plays the guitar and has appeared in rock shows!
We discuss with Ken what the future of interactive attendee engagement looks like post covid on the tradeshow floor. We talk about how you don’t need a massive amount of booth space to really create engaging experiences.
Ken shares his experience and insight on how to compel the right audience to come into your booth, how to create and deliver memorable presentations (even for the most technical products) that get attendees engaged and want to learn more about your company’s products and services.
We also look at the importance of qualifying leads at the booth and how that relates to the follow-up process.
If you want to learn more about Ken and his work, please visit www.magnetproductions.com
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