We were recently invited by Tech Manchester to be on their fantastic FastForward podcast to share our advice to a business looking to generate more leads at exhibitions and live marketing events.
Our Founder Lee Ali joined presenter Trish Keating to share his wisdom on all things sales, marketing and face to face engagement. Listen to Lee and Trish’s conversation and learn:
- About Lee’s lightbulb moment which inspired the creation of Expo Stars
- How the business has grown of humble beginnings
- The fundamentals of your exhibiting strategy
- How to arouse curiosity from event attendees and make them feel important
- How to avoid common exhibiting mistakes
- Face to face engagement best practice
- How to scale your engagement efforts at exhibitions
- And so much more
Looking to learn more about Exhibition Strategy, read our recent blog on The Five E’s of Face to Face Engagement.