Discover your exhibition engagement performance score
The best performing exhibitors share three common traits:
- Their teams are made up of experienced exhibition professionals, highly trained in the art of face to face communication.
- Every team member is focused on achieving a defined set of objectives for the exhibition.
- They deliver a unique, captivating booth experience, focused on engaging and educating the booth attendees.
This exhibition engagement scorecard benchmarks your current exhibition strategy against our Five E’s of face-to-face engagement. Uncover everything you need to accomplish a knockout trade show performance.
Learn these smart steps and apply them to your marketing strategy to make your next exhibition a golden investment.
Invest 5 minutes of your time
Find out how you fare across our 5 E’s of face to face engagement: End Game, Energy, Education, Empathy and Emotion.
Review suggested improvements
Once your score has been calculated, our system will produce a tailored report outlining specific actions for improving your performance.
Get your personalised report
Identify your strengths and weaknesses
Receive a free, bespoke performance report
Learn how to drive a greater live event ROI
How You're Measured
The marketing performance scorecard will measure you against our three pillars of effective marketing.
End Game
The best place to start is often the end. Learn how to craft a results-driven master plan that will give you the best possible chance of achieving your exhibiting goals.
Empathy
An unstoppable bond, established with empathy, is your conduit to conversions. Prospects trust businesses who demonstrate that they understand their struggles and anxieties – opening them up to be more receptive to their help and support.
Education
Research determined that education is the top driver of trade show attendance. To successfully embed this into your business’ exhibition strategy, consider taking an education-based approach.
Emotion
95% of purchasing decisions are driven by unconscious urges - the biggest of which is emotion. That’s why the best performing exhibitors are the ones that connect emotionally and empathetically with their target audience.
Energy
Positive energy attracts more attendees, so it’s vital to empower an energetic dynamic. Learn how to ensure your team create unstoppable momentum that will attract more attendees, hold their attention for longer and leave a lasting impression.
Exhibition success requires your ability to create an emotional experience
Therefore anything that reduces your ability to engage reduces your ability to succeed.
"Just completed the Exhibition Assessment questionnaire from Expo Stars and have to say what really struck me about doing it was the food for thought I got about the positive and not so positive things I do when exhibiting. More importantly, it gave me a great insight into ways we can be better. Exhibiting is a great experience but a costly one if done wrong and this assessment made me think about how I can be better at the next show. Really enjoyed doing this and will be recommending it to my own clients as a way of driving far greater exhibition results. It`s not so much about doing lots of things right, it's about doing the right things right. Thanks, Lee, for opening up our minds to better results in the future. Highly recommend.”
Stephen Murtagh, The Exhibition Guy
