You may have heard of Search Engine Optimisation (SEO). Well, Trade Show Engagement Optimisation (TEO) follows a similar methodology.
Just like your website, at a trade show, your exhibition booth is your shop window, a tool to help you demonstrate your expertise, and, vitally, capture qualified leads for your sales team to convert.
Your role is to make sure your booth attracts high-quality traffic and that your exhibition team has the right engagement skills to increase your chance of converting visitors into highly qualified leads.
Since 2007, we have managed over 3000 exhibition engagement projects in over 100 cities across 53 countries. Over this time, we’ve created the playbook for high-performance exhibitions or live marketing events, which we call TEO.
It covers five core pillars: aligning your Business Growth and Exhibition Strategies, mapping the Attendee Journey, upskilling your Booth Staff, measuring KPI’s, and implementing an effective Follow-up process .
Give your business the best possible chance to excel at your next exhibition.
Benchmark your exhibition strategy against our blueprint for high performing events. Take our TEO assessment and learn how you score in each of our five pillars and gain bespoke recommendations to improve our success. Benefit from a free 1:1 consultation to help you make your next exhibition a golden investment.
Craft your exhibition roadmap
We’ll work collaboratively with you to develop a unique exhibition strategy focussed on achieving your objective, whether that be brand awareness or qualified leads. Leverage our elite team of exhibition strategists to help you create not just a captivating experience for your attendees but a valuable, result delivering exhibition for your business.
Train your team in the art of engagement
We upskill your internal teams through our exhibition engagement training and development programmes. Working with you to identify your teams’ strengths and development areas, personality type and communication styles, we’ll craft a bespoke training programme to help amplify your team’s skills and align them with your exhibition strategy.
Build or complement your booth team
From crowd gatherers to leads generators, if you need additional resource or specific skill sets, we provide access to our global network of 2,500 energetic, multilingual experts. Your stand will buzz with brand-boosting excitement and a more engaged audience thanks to our professional booth staffers. Plus, cutting company airmiles by hiring local experts is kinder to the planet and improves your sustainability credentials
Drive lead capture through powerful engagement tools
Interactive tools are a fun and memorable way to engage – and convert – your audience. Gather valuable data from qualified leads using our customisable games and experiences. With our digital assessment scorecard and integrated incentives, all enquiries go straight into your CRM to maintain a seamless sales funnel.
"The specialists Expo Stars provide and the consultancy that follows is second-to-none. Having skilled professionals at our trade shows has been a game-changer: their ability to drive leads and engage with prospects to such a high level has dramatically increased the number of leads we can capture."
Vice President of Worldwide Sales, ProSymmetry
Since working with Expo Stars, ProSymmetry received:
Leads captured has doubled, from 65 leads per show to an average of 130 leads during every event.
40% growth from Gartner events and an increase in lead quality
$250K increase in trade show revenue.
READ MORE TESTIMONIALS FROM SATISFIED EXPO STARS CLIENTS