Drive attendee engagement, generate better quality leads and improve your ROI at your next trade show or live marketing event through Trade Show Engagement Optimisation (TEO)
Elevate your exhibition engagement with TEO to improve your ROI.LEARN MORE
Surpass your clients’ expectations by helping them optimise their trade show engagement.LEARN MORE
Retain more exhibitors with our TEO education programme.LEARN MORE
You may have heard of Search Engine Optimisation (SEO). Well, Trade Show Engagement Optimisation (TEO) follows a similar methodology.
Just like your website, at a trade show, your exhibition booth is your shop window, a tool to help you demonstrate your expertise, and, vitally, capture qualified leads for your sales team to convert.
Your role is to make sure your booth attracts high-quality traffic and that your exhibition team has the right engagement skills to increase your chance of converting visitors into highly qualified leads.
Since 2007, we have managed over 3000 exhibition engagement projects in over 100 cities across 53 countries. Over this time, we’ve created the playbook for high-performance exhibitions or live marketing events, which we call TEO.
It covers five core pillars: aligning your Business Growth and Exhibition Strategies, mapping the Attendee Journey, upskilling your Booth Staff, measuring KPI’s, and implementing an effective Follow-up process .
Give your business the best possible chance to excel at your next exhibition.
Benchmark your exhibition strategy against our blueprint for high performing events. Take our TEO assessment and learn how you score in each of our five pillars and gain bespoke recommendations to improve our success. Benefit from a free 1:1 consultation to help you make your next exhibition a golden investment.
We’ll work collaboratively with you to develop a unique exhibition strategy focussed on achieving your objective, whether that be brand awareness or qualified leads. Leverage our elite team of exhibition strategists to help you create not just a captivating experience for your attendees but a valuable, result delivering exhibition for your business.
We upskill your internal teams through our exhibition engagement training and development programmes. Working with you to identify your teams’ strengths and development areas, personality type and communication styles, we’ll craft a bespoke training programme to help amplify your team’s skills and align them with your exhibition strategy.
From crowd gatherers to leads generators, if you need additional resource or specific skill sets, we provide access to our global network of 2,500 energetic, multilingual experts. Your stand will buzz with brand-boosting excitement and a more engaged audience thanks to our professional booth staffers. Plus, cutting company airmiles by hiring local experts is kinder to the planet and improves your sustainability credentials
Interactive tools are a fun and memorable way to engage – and convert – your audience. Gather valuable data from qualified leads using our customisable games and experiences. With our digital assessment scorecard and integrated incentives, all enquiries go straight into your CRM to maintain a seamless sales funnel.
Leads captured has doubled, from 65 leads per show to an average of 130 leads during every event.
40% growth from Gartner events and an increase in lead quality
$250K increase in trade show revenue.
How effective is your face-to-face engagement at exhibitions? Find out with our assessment and receive a free personalised report.Discover your score
In this guide, you’ll discover the Trade Show Engagement Optimisation (TEO) framework, which will teach you the foundations for effective trade show lead generationDownload your ebook
Learn about your personal communication style and gain valuable insights on how to connect with and influence others through an exciting new universal language called iMA.Optimise your Influence
In this insightful, seven-page, free guide we share our advice to help you manage and motivate your booth team so that you can have your most efficient and successful exhibition.Transform Your Exhibition Team Performance