What is your scorecard?
The Exhibition Performance Scorecard benchmarks your current exhibition performance against our proven blueprint for exhibiting success. The scorecard identifies key areas of strength and weakness with recommendations on what you need to work on to drive greater return on investment from your exhibitions. Your personalised report will be emailed to you along with our recommendations to improve your performance in line with our Privacy Policy.
Why Score?
Success in exhibiting requires:
An understanding of your objectives
A perfectly executed plan
A trained and driven exhibition team
Sound measurement criteria
Review Suggested Improvements
Find out your score and learn strategies to improve your exhibiting performance.
Receive a copy of our insightful eBook
We’ll send you a free copy of our 24-page eBook, ‘An Essential Guide to Trade Show Marketing’
and learn what you need to improve for more profitable exhibiting
What are you measured against?
The score card will measure you against the 4 elements of exhibition performance:
Strategy
The lack of considered exhibition strategy is the biggest cause of failure.
Do you have a strategy for why you exhibit?
Does it align with your core business objectives and marketing plan?
Preparation
“As the saying goes, ‘failure to prepare is to prepare to fail’.
Your strategy lays the foundation for effective preparation.
Uncover your strengths or weaknesses in this vital area.”
Execution
You have a short amount of time at an exhibition to deliver your objectives. Your team needs training and managing to understand what’s required of them.
How do you measure if you’re on track to deliver the results you need?
Measurement
An exhibition isn’t a one-off event. It is just one touch point in your overarching marketing strategy.
How, when and by what metrics are you measuring success and are you maximising the wider impact of your exhibiting?
and learn what you need to improve for more profitable exhibiting