- How are you going to attract attendees to your stand and qualify them into valuable sales prospects at your next event?
- How will you differentiate your exhibit booth from your competitors?
- How will you measure your exhibiting results and know if you have achieved your ROI?
Expo Stars provides proven attendee engagement strategies that will help you identify and engage your target audience, compel your prospects to want to do business with you after the event, and measure your exhibiting results.
You will discover how to:
- Differentiate your brand from your competitors
- Clarify and quantify your exhibiting and live marketing objectives
- Calculate how many attendees you need to engage with to deliver your objectives
- Select the right people to perform the 4 key tasks on your stand
- Upskill & inspire your team to understand & deliver high performance exhibiting
- Create a compelling reason for qualified prospects to want to see you again
- Gather real time market intelligence from your industry peers and competitors
- Measure and justify your anticipated return on investment and return on objectives
Our service includes:
Strategy Review: We review and gather all your exhibiting/live marketing objectives, messaging and target audience.
Activity Plan: We create your attendee engagement strategy with the booth activity and staff resources required - number of engagements needed, presentations to be delivered, feedback questions, and a compelling follow-up plan.
Measurement: We give you a report that summarises booth activity, prospect contact details and ranks their interest in your products and services.