IMPROVING EXHIBITOR RETENTION AND INJECTING ACCOUNTABILITY THROUGH PERSONALISED EVALUATION AND TRAINING
You work hard putting on an incredible show, yet exhibitors are quick to blame you when they don’t achieve the outcomes they hoped for.
From your perspective, the issues are clear: booth staff glued to mobiles ignoring opportunities to make human connections; uninspiring stands offering zero incentive to enter; a lack of follow-up on captured leads.
Yet you take the hit when they fail to rebook.
What our clients say
“Alena was super. Very proactive in engaging visitors and generating traffic to the booth. Id have no hesitation in using Alena again or recommending her to other exhibitors.”
“As usual Sonia was a great asset to my onsite team. She was punctual, pro-active and a total pleasure to work with – I just wish all of my onsite team were as committed as she is. It would be an absolute pleasure to work with her again.”
WHY PARTNER WITH EXPO STARS?
Training makes a world of difference to your exhibitors’ performance and attitude. Our tried and trusted programmes – developed at 3,000 trade shows in 53 countries – train your exhibitors for success. Providing personalised evaluation and troubleshooting tips, exhibitors arrive on the show floor prepped to maximise every opportunity. They see results, you see repeat business and referrals, year after year.
- Boost your retention rates
- Give your exhibitors measurable reasons to return
- Improve the impact of your events
Your shows provide fantastic opportunities exhibitors often fail to capitalise on – leaving you to take the hit when they decide not to rebook. Our exhibitor masterclasses aimed at senior management channel our global experience into helping your customers achieve measurable results from your show.
Months before your show launches, our experienced exhibition consultants run an interactive workshop educating your exhibitors on marketing strategy, attendee engagement, follow-up, and ROI measurement. Armed with the knowledge to achieve a positive ROI, your customers will rush to rebook once the show is over.
Every exhibitor receives a questionnaire ahead of your show. Using these, we create a personalised report to help exhibitors correct any issues and enjoy a successful show.
You receive a customer assessment scorecard for your team to use during the rebooking process: if an exhibitor claims they didn’t see results, you identify missed recommendations and areas they can improve next time. With expert training and feedback, we empower your exhibitors and inspire your visitors to declare your show their best yet.
How we help your exhibitors
PROFESSIONAL BOOTH STAFF
Engage, qualify, and educate visitors by staffing your stand with skilled teams who have the expertise to generate results.
Your customers achieve a global presence without leaving the office thanks to our international booth teams representing them worldwide.
Proactively engage attendees through gamification, AR/VR, assessments, and survey tools designed to help your exhibitors succeed.
Analyse exhibitor activity and engagement by actioning our experienced teams to conduct mystery shopping surveys.