IMPROVE EXHIBITOR RETENTION AND INJECT ACCOUNTABILITY THROUGH THE TEO EXHIBITOR EDUCATION PROGRAMME
We get it.
You work hard putting on an incredible show, yet exhibitors are quick to blame you when they don’t achieve the outcomes they hoped for.
From your perspective, the issues are clear: booth staff glued to mobiles ignoring opportunities to make human connections; uninspiring stands that offer zero incentive to enter; a lack of follow-up on captured leads. Yet you take the hit when they fail to rebook.
We’ve developed a solution to these common problems, that will elevate your exhibitor’s success, protect your reputation, and improve your rebook rate.
What our clients say
“Alena was super. Very proactive in engaging visitors and generating traffic to the booth. Id have no hesitation in using Alena again or recommending her to other exhibitors.”
“As usual Sonia was a great asset to my onsite team. She was punctual, pro-active and a total pleasure to work with – I just wish all of my onsite team were as committed as she is. It would be an absolute pleasure to work with her again.”
BOOSTING EXHIBITOR PERFORMANCE IS AS SIMPLE AS TEO
TEO stands for Trade Show Engagement Optimisation. It’s our methodology here at Expo Stars, designed from decades of experience, delivering thousands of events across the globe.
We’ve condensed this knowledge into a comprehensive education programme to help your exhibitors achieve their best results ever. It helps your exhibitors measure their current strategy against the 5 elements of the TEO strategy, strategy, attendee journey, booth staff, KPI measurement and follow-up.
The TEO education programme features:
- A facilitated masterclass with your customers
- A 1:1 consultation to hone their strategy
- Interactive performance tools to help accelerate their learning
- A suite of resources including eBooks, videos, podcasts, and guides
The programme is designed to make a world of difference to your exhibitors’ performance and will boost your reputation as an organiser who is committed to the success of your exhibitors.
Enriching your exhibitor’s experience
Our TEO education programme helps you to:
- Boost your retention rates and see repeat businesses year on year
- Give your exhibitors measurable reasons to return i.e., the best ROI they have ever had
- Improve the impact of your events by elevating your offering to your exhibitors
It’s the finer details that count and our TEO strategy – developed at 3,000 trade shows in 53 countries – trains your exhibitors for success.
Providing personalised evaluation and troubleshooting tips, exhibitors arrive on the show floor prepped to maximise every opportunity. They see results, you see repeat business and referrals. Win, win.
HOW IT WORKS
IMPACTFUL TEO SCORECARD EVALUATION
Ahead of the TEO masterclass, every attendee will receive an interactive assessment. The data provided by the attendees allows us to create a personalised report to help exhibitors identify and correct issues to enjoy a successful show. It also helps us to tailor each masterclass to the specific challenges faced by your exhibitors.
Our TEO masterclass, aimed at senior management, assists in channelling our global experience into helping your customers achieve their key objectives.
Months before your show launches, our tried and tested exhibition consultants will run a TEO strategy masterclass that educates your exhibitors on the 5 elements of the TEO strategy: their strategy, their attendee journey, their booth staff, their KPI measurement and their follow up.
Armed with this newfound knowledge your exhibitors will have all the tools they need to deliver exceptional results at your show.
After the masterclass, we’re here to support your exhibitors with a personalised 1:1 consultation, where we’ll help them hone their exhibition strategy. Your exhibitors are in safe hands with our vastly knowledgeable exhibition specialists.
With expert training and feedback, we empower your exhibitors to harness the power of our strategy to deliver their best exhibition yet.
HOW THE TEO STRATEGY HELPS YOUR EXHIBITORS
INTERROGATES THEIR EXISTING STRATEGY
Your exhibitors will understand how their exhibition links to their wider business growth strategy. They will learn the importance of getting the mechanics behind their exhibiting strategy right and how this aligns with their sales and marketing processes.
INVESTIGATES THEIR ATTENDEE JOURNEY
Your exhibitors will start to identify who their target audience is and identify their pain points and aspirations.
It’s critical they understand their audience in detail to tailor their attendee attraction strategy to create more opportunities for impactful conversations.
EDUCATE THEIR STAFF – FROM C LEVEL to SALES, MARKETING & OPERATIONS
We’ll help your exhibitors understand the roles required at their booth to give them the best opportunity for success.
We’ll help them identify training needs and allocate the best people for each role, whilst providing guidance on how to maintain energy levels, motivation, and professionalism throughout the show.
RIGOROUSLY TEST KEY PERFORMANCE INDICATOR (KPI) MEASUREMENT
Data capture is one of the most important elements of demonstrating exhibition ROI.
We’ll provide guidance, techniques, and tools to help your exhibitors generate more leads, by creating memorable and fun experiences that actively engage and educates their target audience.
DELIVER A SOLID FOLLOW UP PROCESS
We’ll guide your attendees through their follow-up process post-exhibition so they can re-engage their audience and turn their valuable leads into actual customers.