95% of purchasing decisions are driven by unconscious urges, the biggest of which is emotion, according to Harvard professor Gerald Zaltman. That’s why the best performing exhibitors are the ones that connect emotionally and empathetically with their target audience. Too many exhibitors fail to reach their goals because they approach… [Read More]

Why do most people attend exhibitions? To spend their money? To network? The actual answer is to learn, according to The International Association of Exhibitions and Events. In its second Decision to Attend Study, education was revealed to be the top driver of trade show attendance. If learning about new… [Read More]

“The only way to change someone’s mind is to connect with them from the heart.” – Rasheed Ogunlaru When you experience empathy for another person, and they see it in the way you relate to them, an unstoppable bond is formed. This bond is your conduit to trade show conversions. Prospects… [Read More]

It’s a fact: positive energy attracts more attendees, negative energy keeps them away. Just imagine you’re at a restaurant and your waiter acts like he doesn’t want to be there. It completely ruins the dining experience. Worse still, this bad memory will stick in your brain, telling you to bypass… [Read More]

Expo Stars founder and MD, Lee Ali, was invited to speak at the 13th UFI Asia Pacific Conference at the Shangri-La Hotel in Kuala Lumpur, Malaysia on 1st March 2018. The 2018 conference theme was “New approaches, Different Angles”. How should the Asian Exhibition industry cope with a low-growth environment… [Read More]

  If I had to mention one single characteristic of truly successful exhibitors, I would say it’s the ability and knowledge of how to strengthen an effective engagement strategy from one trade show to another. Within the past 8 years, we have continuously focused on developing strategies that integrate the… [Read More]