In your mind, what is the most effective approach for a trade show? Calm and collected, short and sweet or a hard sell? The truth is there are so many different approaches to consider, and the same one strategy won’t work for every business at every exhibit.
Trust is key to a successful trade show. Trust in your staff’s ability to attract and convert potential prospects; trust in your company’s offering and messaging; and trust in your ability to manage all the various elements that contribute to a successful exhibition. For some marketing managers working to a tight… [Read More]