Here at Expo Stars we get to work with some outstanding businesses. They are ambitious, want to achieve the most from their trade shows, and we get a kick out of helping them smash their targets.
Prospective businesses often ask us: “How do you make sure your strategy is on point and the staff provided are the perfect fit?”
To answer these questions, in this article we explain every step..
Every client is different. So, even though our approach is structured, how we carry out our consultancy depends entirely on our client’s unique requirements.
The following details are based on a typical Expo Stars experience to give you a flavour of what to expect when you work with us.
What Happens After You Get in Touch
If you send us an enquiry about hiring booth staff for your upcoming trade show, we will get in touch straight away to arrange an initial consultation. You can choose how you’d like to do this, whether it’s in person, over the phone or via a video conference.
During the initial consultation, your personal account manager will introduce themselves, explain their role and answer any questions you may have.
Then we’ll go through set questions to help us understand what you require from your staff:
- What specific skill sets are required to meet your goals
- If they need experience working in a particular industry
- If they need to know any additional languages
- What technology they need to be familiar with
We’ll also learn more about your business and what you hope to gain for the exhibition:
- What are your goals for the event?
- Are you looking to generate leads or to develop brand awareness?
- Have you got a strategy in place?
- What products or services are you focusing on?
- What’s your unique selling point?
- Who’s your target audience?
All this information will help your account manager offer their best advice on what kind of staff your business needs and how they will fit into your overall strategy. It’s not a problem if you don’t have all the answers – we can help fill those gaps.
To note: if your booth hasn’t been designed yet, we can wait on confirming numbers.
Once your account manager has a sound understanding of your business and who will be a good fit for you, it’s time to progress to the next step.
The Booking Process
If you’re happy and ready for us to proceed, we’ll begin the booking process. Your account manager will use everything you told them in the initial consultation to create a list of profiles for recommendation.
Once you get the profiles, you’ll be advised on the best people for the role(s). The final choice is yours, and you can ask us any questions about the staff before making a decision. You can also interview them yourself if that’s preferred.
If there’s a problem with the profiles we’ve sent over, we’ll work together to find out why the staff aren’t quite right and how we can change that. Our priority is making sure you feel confident you’ve made the right choice.
As soon as you’ve made a decision, we’ll get the staff booked in. But that isn’t where our support ends.
Helping You and Your Staff Prepare for the Show
At this stage, we’ll start to put a brief together that outlines:
- The event’s logistics
- Your business (with a link to your website)
- Your products or services (including any brochures)
- Any booth games and how they work
- Your target audience
- Qualifying questions
- Your post-show goals
Any information we couldn’t ascertain during the initial brief will be gathered now. We ensure that everything your staff need to know is included in the brief. So when they arrive at the exhibition, they can hit the ground running.
Once it’s completed, we’ll send your brief to the staff along with any brochures and design renders of how your booth games work.
We guarantee your new team members will spend quality time studying the information to ensure they are experts in your business and fully understand what’s expected of them on the day. We only hire seasoned professionals, vastly experienced in exhibition marketing and who take their work extremely seriously (we have a robust recruitment process to make sure all our team members have these traits).
Your account manager will also spend time thinking of potential problems that could arise at the event. So measures can be put in place to prevent problems from happening in the first instance.
Everything is finalised with you two weeks before the expo, but we’ll check in with you and your staff again to make sure all your needs have been met.
During the Event
Your account manager won’t be attending the event because they don’t need to. Your staff are competent experts who have everything under control. There is truly no need for us to hold their hand.
Saying that, your account manager will give you their office phone number and mobile number just in case you need to get in touch in an emergency. Expo Stars as a business is always on call 24/7, so no matter what time it is or where you’re based, you’ll always be able to get through to a member of our team.
What Support Do You Get After the Event?
The first thing we’ll do is check in with you for any feedback. You don’t have to write reams – you can simply mark the staff out of ten if you prefer. Of course, the more information you give us about our staff’s performance, the more we can do to improve your experience if you decide to use us again.
Your hired booth members will also complete a feedback form which we’ll share with you. After all, they were at the front line of your booth and weren’t distracted by managing your stand – they might have seen things you couldn’t, such as specific challenges that came up. By sharing their suggestions for the future, you gain unique insight into how to improve your trade show performance.
Finally, we can start a conversation about your plans for the future to see if we can replicate this service again. Many of our clients love the staff they work with and are eager to book them for their next show.
Like the Sound of Our Approach?
Then we’d love to hear from you. To learn about our range of services for exhibiting businesses, give us a call on 0161 834 9478 (UK) or +1 702 608 8362 (USA).
Alternatively, if you want to learn more about the staff we book or how to nail your trade show strategy, visit our blog for heaps more insight.