It’s a lot of exhibitors’ worst nightmare. They’re heading to a trade show abroad when, at the last minute, a key member of the sales team falls ill. There’s no time to find a replacement with the sheer experience and sales know-how they have. They’ve also been to that region before, and you were relying on them to pass on their knowledge to the rest of the team. It can be an all too real scenario for hundreds of thousands of companies, but there is a very simple solution: partnering with a trade show staff agency.
Not only can an experienced trade show staff agency complement your existing exhibition strategy, it can also help you by providing access to more than 2,500 multilingual staff worldwide alongside 24/7 customer support.
Having access to promotional experts isn’t the only benefit to partnering with a trade show staff agency, though. An experienced partner can help to build a strong trade show lead generation strategy to get the absolute most out of your time on the show floor, working with you to grow your business by targeting the absolute best prospects relevant to you, attracting them, capturing their data ethically, setting up meetings with the right people and converting that initial interest.
A long-term relationship with the right trade show agency who cares as much about your business’s growth as you do can take you to the next level, by building a bespoke service for your budget and providing a higher potential ROI.
How the right trade show staff agency grows your business
Refining that overall trade show lead generation strategy is a great way to save money in the long-term and build stronger relationships with the prospects that matter most to your overall growth.
That relationship can also save on capital; working with an agency in the long-term can be far more cost-effective than tendering out each and every exhibition project every time you need to exhibit (and, for businesses serious about their growth, that can add up to a lot over time).
The results that a long-term relationship can provide go beyond the financial elements, too. As well as being more cost-effective than regularly tendering to a company each time you exhibit, think back to our opening example; having that relationship can provide you peace of mind whether you’re exhibiting at a show at home or abroad.
If a worst-case scenario ever were to happen on the day, the right agency will provide you with a single point of contact across the world, working with you and as committed to seeing you succeed as much as you are.
They’ll also be able to offer you an international solution, too. Good agencies have experienced, multilingual staff available across the globe to help you out no matter where your exhibition is taking place; perfect for helping you to get a better grip of the local scene, regional customs and more to help you generate only the best professional leads.
Expo Stars has access to over 2,500 multilingual exhibition staff across the world, all experienced in trade lead generation, and are able to offer 24/7 customer support no matter what zone you’re in. Contact us today to find out more.