In episode 8 of our ‘In Conversation with…” Series, we welcome Michelle Harman, the Director of Sales for Captello, a universal lead capture and gamification company based in Ohio, US.
Michelle started out working with corporations such as Schwarzkopf and Sally Beauty Company managing their live events. Now with a career spanning over 20 years in the live marketing and exhibition game, Michelle’s achievements include 98% retention, excellence in consultative solutions selling and is known for her ability to turn a trade show technology challenge into a successful outcome.
In this episode, Michelle reveals how to use lead capture and gamification to engage attendees and optimise your results from your event.
We also discuss key things to consider when capturing attendee data and what kind of questions you should be asking that will revolutionise your lead chasing post-event.
Settle in and enjoy!
Whether you prefer an insightful podcast in the car or to curl up with a cup of tea for a good watch, our new series will lead the way in the live marketing industry and in business – through a podcast and video series.
Expect an eclectic mix of stories and case studies on culture, mindset, engagement, sales, technology, teamwork, strategy, innovation and growth Throughout the series, we will be asking a range of inspiring founders, business owners and entrepreneurs, that we’ve met over the last decade, thought-provoking questions and sharing with you their valuable insights. They’re an inspiration for anyone looking to transform their live marketing and grow their business.