Expo Stars in association with World Trade Club Dubai successfully launched the “Face to Face Marketing: The Art of Engagement” – series of seminars for tradeshow exhibitors, tradeshow professionals, and companies that want to perform better in live marketing environments.
The seminar addressed the challenges, potential, and importance of effective Face to Face marketing strategies for trade shows and exhibitions worldwide. The events also aim at increasing awareness about the impact of successful engagement tactics on the exhibiting process.
The event featured keynote speakers such as John Blaskey from the Exhibiting Agency and Carol Talbot from Matrix Training, talking about the exhibiting process and “How to Say it Right” in a live marketing environment. Expo Stars will continue to organise seminars for the UAE market and international companies attending tradeshows such as GITEX, BIG 5, Arab Health and many others.
With expertise in more than 90 cities around the world, from Australia to United States, Expo Stars is the only trade show performance agency that focuses on making trade sows profitable through people and effective planning. Along with the official launch of the Face to Face seminars and the UAE office and hub in Dubai, Expo Stars aim to increase standards of work and service delivery in UAE by providing exhibition sales training and trade show professionals at the highest standards on the market.
Lee Ali, founder of Expo Stars states “We think trade show performance comes with a focus on exhibitors’ education and strategic planning for worldwide markets. At the industry level, we aim at consolidating trust in tradeshows as being the most effective source of revenue and sales for every brand around the world. We also believe that in the context of Expo 2020 Expo Stars will play a central role to the exponential increase of tradeshow ROI for international exhibitors from live marketing events”
For more information on how Expo Stars assists international exhibitors with premium exhibition staffing solutions and generating results, please visit www.expostars.com