What’s not to love about a calculator?
You gain correct answers to questions in seconds saving you buckets of time.
This got us thinking: can we use a calculator to make exhibitors lives easier? To help them work out the numbers needed to succeed?
We decided to test this idea. The result is a tool for trade shows you won’t want to be without.
The Exhibition Engagement Calculator
Why You Need It
There are two critical pieces of information you need to ensure you get the best ROI from your trade show.
1. How much money you need to make
2. How many leads you need to make that money
Working this out on your own can be tough. You have to factor in the costs of exhibiting and how many people are likely to visit the trade show.
Then you need to predict:
1. The number of booth visitors you need to engage
2. How many of those visitors you need to qualify to deliver your required number of leads
3. The amount of appointments you have to make or deals to close to deliver your ROI
Exhibition managers who try to do this on their own often rely on too much guesswork. The result?
They underestimate how many people they need to engage and they risk losing business as a result.
67% of all attendees represent a new prospect and potential customer for exhibiting companies.
To get a big slice of that pie, the exhibition engagement calculator can help. It’ll give you the right numbers to succeed and offer engagement tips personalised to your business.
How It Works
You can access the calculator on our website.
Fill in a couple of business details and you’ll be taken to a list of questions pertinent to your business and upcoming exhibition.
The calculator will take into account your operational costs, sales objectives and typical marketing performance (such as your conversion percentage from leads to presentations).
Submit your answers and you’ll receive a personalised exhibition KPI forecast in seconds – a task that would normally take you hours.
You will learn exactly how many people you need to speak to in order to generate enough leads and meet your financial goals.
In order words: how to make your next exhibition a worthwhile investment.
Plus, you’ll also gain our expert recommendations to improve your chances of success: tasty engagement tips to entice attendees and lead them to your stand. After all, that’s the whole point of exhibiting!
Calculator or no calculator, without phenomenal lead generators and a powerful engagement strategy, you won’t be able to capture your targeted number of leads. A disappointing ROI will be the result – with our help you can stop this from happening.
Enchanting Leads through Engagement
You now know how to use the exhibition engagement calculator to help you understand the KPIs required for an awesome delivery on your investment.
The next steps are ensuring you staff your booth with strong people. Experienced exhibitors who speak to attendees, qualify them as warm leads and bring them to your stand so you can start the sales process.
Do you have the lead generators and hosts necessary to maximise your ROI? They should be experts in face-to-face marketing, communication and exhibiting.
Perhaps your team simply need some extra training to shine. In which case, our team training classes will do the trick: your employees will walk away as engagement superstars through unrivalled training from industry experts.
You do have another option. Why not hire additional trade show staff through a specialist agency? At Expo Stars, we have a portfolio of over 2500 hand-picked exhibition staff (aka the best of the bunch!).
Use us and you’ll gain superfast access to the best talent around: employees that can also be trained in your products or services to help your core team smash their goals.
We’d love to have a friendly chat about how we can personally help you. Give us a call on 0161 834 9478 or send us a message to get the ball rolling!
If you love our calculator, you might also benefit from our exhibiting scorecard. Check out this blog for the low down on this ROI boosting tool.